The Real Truth Behind Popular Beliefs.
Myth 
10:
Brainstorming works - Not in a million years!
10:Brainstorming works - Not in a million years!
Myth 6:
The Consumer is King - Balderdash!
6:The Consumer is King - Balderdash!
Myth 1:
80% of new products fail - False!
1:80% of new products fail - False!
Myth 14:
A Great Idea Speaks for Itself - You're dreaming!
14:A Great Idea Speaks for Itself - You're dreaming!
Myth 19:
Facts Convince People to Buy - Nonsense!
19:Facts Convince People to Buy - Nonsense!
Myth 13:
Great Ideas Will Make You Rich - Guess again!
13:Great Ideas Will Make You Rich - Guess again!
Myth 26:
You Have To Please Your Audience - Not true!
26:You Have To Please Your Audience - Not true!
