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The Real Truth Behind Popular Beliefs.
Myth
10:
Brainstorming works - Not in a million years!
Myth
6:
The Consumer is King - Balderdash!
Myth
1:
80% of new products fail - False!
Myth
14:
A Great Idea Speaks for Itself - You're dreaming!
Myth
19:
Facts Convince People to Buy - Nonsense!
Myth
13:
Great Ideas Will Make You Rich - Guess again!
Myth
26:
You Have To Please Your Audience - Not true!